Through their Eyes:
VR Experience
THE HOSPITAL CLOWNS
Hospitals can be scary and overwhelming for a child. A visit from the hospital clowns can help the experience be less scary and ease their pain. The child gets to be somewhere else mentally for a moment.
SULT created an immersive VR Experience where the audience gets to experience what a hospital can feel like for a small child. The video is filmed through the eyes of a child and responds to the viewer's movement.
Activate Full Screen Mode.
HOW TO MOVE AROUND IN THE VIDEO:
Mobile Devices (Using YouTube App):
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Tilt and Explore: Open the video on your mobile device via the YouTube App and simply tilt and turn your phone to navigate through the VR environment.
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Touch Controls: You can also use touch controls by swiping or dragging your finger on the screen to interact with the video and explore different angles.
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Desktop Computers:
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Mouse-Based Navigation: Click and drag your mouse within the video window to navigate and uncover the nuances of the virtual world. Look up, down, left, right – the choice is yours.
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VR Headset:
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Immersive Experience: If you have a VR headset, you're in for an even more immersive experience. As you start the video, your movements control what you see. Turn your head to explore the virtual environment as if you're truly there.
By transporting viewers into the world of a hospitalized child through a VR experience, SULT created a bridge of empathy that resonated deeply with the target audience, Gen Z. The campaign led to a surge in donations as viewers were moved and empowered to make a tangible difference.
