top of page

Our Closets are for Stuff.

IKEA

IKEA, a furniture and home goods company, promotes LGBTQ+ inclusivity with initiatives like Pride-themed collections and articles on their website, including LGBTQ+ interviews stressing the impact of exclusion on self-esteem and providing six practical tips for LGBTQ+-friendly homes.

SULT created the campaign "Our Closets are for Stuff," targeting Gen Z, which addresses the emotional challenges individuals face who conceal their true selves ('in the closet'). 

© 2023 by Victoria Mortensen. All rights reserved.

 

 

The content showcased on this website is solely created for academic purposes as part of a master's thesis. They are not endorsed by or affiliated with the respective brands mentioned. All brand names, logos, and trademarks used are the property of their respective owners. The content presented here is intended to demonstrate the creative skills and abilities of Victoria Mortensen and should not be construed as official content associated with the mentioned brands.

Follow us on social media:

  • White Facebook Icon
  • White Instagram Icon
bottom of page