My name is Paula
INTERFLORA
The florist Interflora wanted to donate a small contribution for every bouquet sold to a good cause for Mother's Day.
We helped them find the perfect cause to help mothers worldwide and spread the word through a campaign.
The cause we chose was dementia research. Women are at higher risk of developing dementia, accounting for two-thirds of diagnosed cases.
"My Name is Paula"
is Interflora's Heartfelt Mother's Day Tribute targeting Millennials.
Through the character of Paula, viewers are drawn into a poignant tale that emphasises the importance of cherishing our loved ones. Paula's conversations with an unseen counterpart gradually reveal her struggles as she interacts with her mother, who battles dementia.
"My Name is Paula" resonated deeply with its target audience, increased Mother's Day sales for Interflora and sparked conversations around dementia awareness. The engagement and sharing on social media showcased the campaign's wide-reaching impact, where viewers expressed their emotional connection with the story.