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Merchandise

IKKE STRESSE

The talent agency Simpl Talent planned to launch a new podcast in the autumn of 2023 with the Instagram profile Ikke Stresse. Hosted by Jørgen Riis-Gjertsen, the "Ikke Stresse Podcast" extends his satirical content on Norwegian politics from his Instagram. Before the podcast's debut, Simpl and Ikke Stresse aimed to boost brand recognition and awareness for the Ikke Stresse brand.

SULT designed a logo and branded merchandise t-shirts that reinforced brand recognition and offered long-lasting exposure and an effective way to stay top-of-mind. Ikke Stresse's audience is mainly Millennials.

Front of white t-shirt with logo on right side of the chest
Back of t-shirt. Big logo across the back saying "Ikke Stresse" several times. The text is turning into a spiral. On the lower back it says "never try never fly""

The campaign's influence rippled in two ways. First, the branded merchandise campaign saw substantial traction, with the t-shirts selling out in one day. Secondly, the "Ikke Stresse Podcast" was met with an enthusiastic reception, garnering nearly 80,000  listeners in the first month after launch.

Hover over the t-shirts to see the different colour options!

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tshirt black final final.png
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© 2023 by Victoria Mortensen. All rights reserved.

 

 

The content showcased on this website is solely created for academic purposes as part of a master's thesis. They are not endorsed by or affiliated with the respective brands mentioned. All brand names, logos, and trademarks used are the property of their respective owners. The content presented here is intended to demonstrate the creative skills and abilities of Victoria Mortensen and should not be construed as official content associated with the mentioned brands.

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